![]() ![]() Get to know your target market well and you can ensure they will listen to your message. Setting your target audience is the most important task for enabling you to establish an effective marketing budget for your gym. Their preferences and needs adapt with changing industry trends, so continue to monitor them and adapt your marketing to suit. But, if you have a different market in mind, i.e., body building, fitness classes, cross-fit, boxing, body-weight, weight-loss, personal training, then how are you going to find and engage that market?Ĭustomers evolve - So the work you do in identifying your target market will change over time. Are you going after the same type of people or have you identified a different market opportunity? If you are going after the same target market as your competitors then you need to get seriously competitive over price and service. These include age, gender, location, income, values, interests, lifestyle etc.Ĭompetitor market - Look at who your competitors are marketing to. Three key aspects of recognising your target market include:Ĭustomer Profiling - The demographic and psychological insight you gain from your customer profile is essential when creating marketing campaigns. Having a defined market to aim at will mean the budget you set to get their attention is more likely to hit the target and reduce wasted ad spend. So get out and do some research, listen to what your community is saying and ask them as many questions as possible. So your first step must be to identify your target market. Realising that you aren't going to establish a revenue-generating group of boxers in your gym over the age of 60 is a small step on the way to ensuring you recognise who your paying customers are going to be. You won't find any source that doesn't agree that this is the first step of any marketing and budgeting plan. You already know that competition in the fitness industry space is huge, so you need to get smart quickly in order to maximise your revenue and focus your marketing dollars. But the same philosophy when setting their marketing budget applies to both. Whereas smaller gyms and independents need to focus their attention on local promotion and marketing. Gym chains can look at much larger advertising budgets covering a wide geographical and social area with a big media presence. ![]() Gyms and their owners vary enormously in size, demographic, and business model. Unfortunately not all gyms were created equal. It'll involve some market analysis, some maths, your revenue goals and constant monitoring. The best way to set up your gym marketing budget effectively is following these five careful steps to maximise the return on your marketing spend. Setting a budget is easy, but so is throwing money against a brick wall. ![]()
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